Privacy Policy - Saturday Tech Media Labs

Your Privacy Matters: At Saturday Tech Media Labs, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data.

1. Introduction

Saturday Tech Media Labs and its subsidiaries (Saturday Labs, Hyperlocal, and Bid2Imp) respect your privacy and are committed to protecting your personal data. This Privacy Policy will inform you about how we look after your personal data when you visit our websites or use our services and tell you about your privacy rights and how the law protects you.

2. Information We Collect

We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:

Data Category	Description
Identity Data	First name, last name, username, title, date of birth, gender
Contact Data	Email address, telephone numbers, billing address, delivery address
Financial Data	Bank account and payment card details
Transaction Data	Details about payments and services you have purchased from us
Technical Data	IP address, browser type, device information, operating system
Usage Data	Information about how you use our websites and services
Marketing Data	Your preferences in receiving marketing from us and communication preferences

3. How We Collect Your Data

We use different methods to collect data from and about you including through:

Direct interactions: You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post, phone, email, or otherwise.
Automated technologies: As you interact with our websites, we may automatically collect Technical Data about your equipment, browsing actions, and patterns.
Third parties: We may receive personal data about you from various third parties including analytics providers, advertising networks, and search information providers.

4. How We Use Your Information

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

To provide and maintain our services
To process your transactions and manage your account
To communicate with you about our services
To improve our websites, products, and services
To personalize your experience and deliver relevant content
To detect, prevent, and address technical issues and fraud
To comply with legal obligations
To send you marketing communications (with your consent)

5. Advertising and Analytics (Bid2Imp)

Our Bid2Imp platform uses cookies and similar technologies to deliver targeted advertising and measure campaign performance. We collect data about your browsing behavior to:

Show you relevant advertisements based on your interests
Measure the effectiveness of advertising campaigns
Optimize ad delivery and bidding strategies
Prevent fraud and ensure ad quality

Your Choice: You can opt-out of personalized advertising by adjusting your browser settings or using industry opt-out tools. However, you may still see non-personalized ads.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our services and store certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier.

Types of cookies we use:

Essential Cookies: Required for the operation of our services
Analytics Cookies: Help us understand how visitors interact with our websites
Functional Cookies: Enable enhanced functionality and personalization
Advertising Cookies: Used to deliver relevant advertisements and track campaign performance

7. Data Sharing and Disclosure

We may share your personal data with the following parties:

Service Providers: Third-party vendors who perform services on our behalf
Business Partners: Partners who help us provide our services
Advertising Partners: For targeted advertising and analytics purposes
Legal Authorities: When required by law or to protect our rights
Business Transfers: In connection with a merger, acquisition, or sale of assets

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes.

8. Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, accessed, altered, or disclosed in an unauthorized way. Security measures include:

Encryption of data in transit and at rest
Regular security audits and vulnerability assessments
Access controls and authentication mechanisms
Employee training on data protection practices
Incident response procedures

9. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your personal data, and applicable legal requirements.

10. Your Data Protection Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data:

Right to Access: Request access to your personal data
Right to Rectification: Request correction of inaccurate or incomplete data
Right to Erasure: Request deletion of your personal data
Right to Restrict Processing: Request restriction on processing of your personal data
Right to Data Portability: Request transfer of your data to another organization
Right to Object: Object to processing of your personal data
Right to Withdraw Consent: Withdraw consent at any time where we are relying on consent

11. International Data Transfers

We may transfer your personal data outside of India to countries that may not have the same data protection laws. Whenever we transfer your personal data out of India, we ensure a similar degree of protection is afforded to it by implementing appropriate safeguards.

12. Children's Privacy

Our services are not intended for children under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us.

13. Third-Party Links

Our websites may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

14. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

15. Contact Us

If you have any questions about this Privacy Policy, or if you wish to exercise your data protection rights, please contact us:

Saturday Tech Media Labs
Data Protection Officer
Email: privacy@saturdaytechmedia.com
Email (DPO): dpo@saturdaytechmedia.com
Location: India (भारत)

16. Complaints

If you wish to make a complaint about how we handle your personal data, please contact us first using the contact details above. We will investigate and attempt to resolve any complaints and disputes regarding use and disclosure of personal data.

You also have the right to lodge a complaint with a data protection authority in India if you believe we have not complied with applicable data protection laws.

Questions? If you have any questions or concerns about our privacy practices, please don't hesitate to contact our Data Protection Officer at dpo@saturdaytechmedia.com