Saturday Labs was founded in 2024 by a group of operators who had spent the previous decade running monetization inside some of India's largest media and entertainment businesses. We had shipped ad servers, tuned wrappers, negotiated PMPs, sat through quarterly business reviews with every major SSP, and watched a generation of publisher revenue leak out through fragmented supply paths, opaque fees and undertuned auctions. We started Saturday Labs to close that gap.
Our founding team has hands-on experience across the full monetization surface — display, video, native, connected TV and rich media — for news publishers, streaming platforms, entertainment portals and long-tail content networks. We've built and rebuilt Prebid wrappers from scratch, launched in-house SSPs, integrated with every meaningful DSP in the region, and run ad ops teams responsible for eight-figure annual ad revenue. That operator DNA sits at the core of everything we ship.
We believe the next phase of publisher monetization will be won on three fronts: AI at the auction layer, so every impression clears at its true value; unified inventory activation across web, app and CTV, so demand isn't wasted on silos; and a demand book that actually converts, blending programmatic depth with agency and direct brand relationships. That's the platform we're building — and the philosophy behind every product we release.
Publishers today are being asked to do more with less. Ad revenues are under pressure, third-party cookies are collapsing, and CTV is fragmenting attention faster than measurement can keep up. Saturday Labs exists to give publishers a fighting chance — a modern, transparent, AI-enabled stack that treats their inventory like the premium asset it is, and a team that shows up as partners, not vendors.
We're headquartered in Dehradun, work with publishers across India and Southeast Asia, and are actively expanding our demand partnerships globally. If you run publisher inventory and you think you're leaving revenue on the table, you almost certainly are — and we'd like to talk.