Three demand types.
One supply path.
Programmatic depth, agency relationships and direct brand budgets — routed through one Saturday Labs integration into your inventory. No stitching, no reconciliation headaches, no ambiguous fees.
Programmatic Demand
Real-time OpenRTB demand aggregated from global DSPs, trading desks and re-sellers, routed via our SSP into your Prebid stack or ad tags.
- Global DSP demand aggregated
- OpenRTB 2.5 & 2.6 support
- Client-side and server-side auctions
- Real-time bidder health monitoring
- Ads.txt & sellers.json compliant
Agency Direct Demand
Preferred-deal and PMP relationships with holding companies and independent agencies — budgets that would otherwise never touch open exchange.
- Preferred deals with major agencies
- PMP setup and management
- Trading-desk allowlists included
- Guaranteed CPMs for premium inventory
- Reconciliation & billing handled
Direct Brand Deals
IO-based, sponsorship and takeover campaigns from brand advertisers we work with directly — served alongside programmatic through the same stack.
- Direct brand IOs served via Saturday Labs
- Sponsorships, takeovers & roadblocks
- Custom creative & rich media production
- Category exclusivity where offered
- End-to-end campaign management
Buyers across every stage of the funnel.
From performance marketers optimizing to CPA, to brand advertisers building awareness — the demand side of Saturday Labs is deep, diverse and getting bigger every quarter.
Which demand type fits your inventory?
Not sure which mix is right for you?
We'll audit your current demand stack and recommend a blend of programmatic, agency and direct that maximizes your yield — no obligation.
Request a demand audit →